The AT&T Pebble Beach Pro-Am: Where Golf, Glamour, and Monterey Magic Meet
Every February, a special kind of buzz rolls into the Monterey Peninsula. It’s more than the sound of crashing waves or the faint clink of golf clubs—it’s the arrival of the AT&T Pebble Beach Pro-Am, a beloved tradition that brings together the best in golf, entertainment, and the raw beauty of the California coast.
Since its humble beginnings in the 1930s, this tournament has evolved into one of the most prestigious and entertaining stops on the PGA Tour. Equal parts serious competition and lighthearted fun, the Pro-Am has become an iconic event, not just for golf enthusiasts but for anyone who loves a good dose of celebrity, world-class talent, and breathtaking views.
Here’s everything you need to know to make the most of this year’s Pro-Am—whether you’re hitting the greens, stargazing from the sidelines, or navigating the energy as a local.
A Storied History Worth Celebrating
The Pro-Am wasn’t always the star-studded spectacle it is today. Its roots go back to 1937, when entertainer Bing Crosby invited his Hollywood friends to play a casual round of golf at Rancho Santa Fe. What started as a lighthearted day of camaraderie quickly grew into a professional event, earning its place on the PGA Tour calendar in 1947.
Fast forward to today, and the tournament has found its permanent home in Pebble Beach, where it takes full advantage of the area’s unparalleled scenery and charm. Each year, the event continues Crosby’s legacy of mixing serious golf with celebrity hijinks, raising millions for charity along the way.
What Makes the Pro-Am So Unique?
Unlike other PGA Tour stops, the Pro-Am is as much about the atmosphere as it is about the competition. Here are a few reasons why this event stands out from the crowd:
A Star-Studded Pairing
Where else can you see some of the world’s best golfers teaming up with Hollywood A-listers, music icons, and sports legends? The Pro-Am pairs PGA pros with celebrities for a unique format that’s as entertaining as it is competitive.
Over the years, the tournament has hosted an impressive roster of stars, from Justin Timberlake and George Lopez to Condoleezza Rice and Aaron Rodgers. And, of course, Bill Murray, whose antics on the greens are as much a part of the event as the legendary 18th hole at Pebble Beach.
A Visual Feast
Few golf tournaments can boast the kind of cinematic backdrop that Pebble Beach provides. The tournament spans two courses—Pebble Beach Golf Links & Spyglass Hill, —each offering sweeping views of the Pacific Ocean, rugged cliffs, and lush fairways. Even for those who don’t know a bogey from a birdie, the scenery alone is worth the trip.
The Spirit of Fun and Philanthropy
While the golf is serious business, the Pro-Am is famous for its laid-back, playful vibe. Expect plenty of laughs, on-course antics, and moments of pure joy as celebrities show off their (sometimes questionable) swings.
At its heart, though, the Pro-Am is about giving back. The tournament raises millions of dollars each year for local charities, making it not just a world-class event but a force for good in the community.
What’s New for 2025?
This year’s Pro-Am promises to be bigger and better than ever, with exciting updates for fans and participants alike:
- Expanded Fan Zones: Get up close and personal with your favorite players at interactive fan zones, complete with gourmet food vendors, local wine tastings, and live entertainment.
- Sustainability Initiatives: From eco-friendly event materials to water conservation efforts, the 2025 Pro-Am is doubling down on its commitment to preserving the Monterey Peninsula’s natural beauty.
- VIP Experiences: For those looking to elevate their experience, VIP packages offer exclusive perks like behind-the-scenes tours, private Q&A sessions with players, and champagne toasts at Pebble Beach’s most iconic spots.
Tips for Locals: Enjoying (or Avoiding) the Pro-Am
The Pro-Am brings excitement—and crowds—to the Monterey Peninsula. Whether you’re planning to join the action or escape the hustle, here’s how to navigate Pro-Am week like a pro:
Embrace the Action
- Attend Early Rounds: The early rounds of the tournament are less crowded and offer a chance to see the players up close.
- Volunteer: Locals can get involved by volunteering, gaining behind-the-scenes access and the chance to be part of the action.
Escape the Crowds
- Explore Quieter Beaches: While Pebble Beach buzzes with activity, nearby spots like Carmel River State Beach or Garrapata State Park offer a tranquil retreat.
- Dine Smart: Avoid the tourist-heavy spots by opting for hidden gems like Passionfish in Pacific Grove or Cafe Rustica in Carmel Valley.
A Boost for Local Businesses
From hotels and restaurants to boutiques and galleries, the Pro-Am brings a welcome influx of visitors to the area. Many local businesses embrace the energy with special promotions and events. For locals, it’s the perfect time to rediscover your favorite spots—or try something new.
Pro tip: Keep an eye out for pop-up events and themed menus in places like Carmel Plaza or Cannery Row.
Experience the Magic of the Pro-Am
Whether you’re a golf enthusiast, a celebrity spotter, or just someone who appreciates the beauty of the Monterey Peninsula, the AT&T Pebble Beach Pro-Am has something for everyone. It’s a week of unforgettable moments, set against one of the most stunning backdrops in the world.
So, grab your tickets, dust off your binoculars, and get ready to experience the magic of the Pro-Am. Or, if you’re a local looking for peace and quiet, embrace the opportunity to explore Monterey’s hidden gems while the crowds flock to Pebble Beach.
Either way, the Pro-Am is a reminder of why the Monterey Peninsula is such a special place—and why there’s nowhere else we’d rather be.
